[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kladex.cz\/co-je-to-bostonska-matice-a-co-si-pod-ni-predstavit\/#Article","mainEntityOfPage":"https:\/\/www.kladex.cz\/co-je-to-bostonska-matice-a-co-si-pod-ni-predstavit\/","headline":"Co je to Bostonsk\u00e1 matice a co si pod n\u00ed p\u0159edstavit?","name":"Co je to Bostonsk\u00e1 matice a co si pod n\u00ed p\u0159edstavit?","description":"Bostonsk\u00e1 matice, jak se zkr\u00e1cen\u011b \u0159\u00edk\u00e1 BCG modelu, je pojem managementu a marketingu. Ozna\u010duje portfoliov\u00fd model strategie, kterou vyvinula americk\u00e1 spole\u010dnost Boston Consulting Group. Tento syst\u00e9m spojuje dva faktory, kter\u00e9 je t\u0159eba br\u00e1t v potaz. Jde o faktor \u201etempo r\u016fstu obchod\u016f\u201c a \u201ekonkuren\u010dn\u00ed pozici v spole\u010dnosti\u201c. Kdy\u017e tyto dv\u011b krit\u00e9ria u jednotliv\u00fdch produkt\u016f hodnot\u00edme, m\u011bli […]","datePublished":"2020-03-19","dateModified":"2023-08-17","author":{"@type":"Person","@id":"https:\/\/www.kladex.cz\/author\/#Person","name":"","url":"https:\/\/www.kladex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kladex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kladex.cz\/wp-content\/uploads\/img_a373112_w2972_t1584608803.png","url":"https:\/\/www.kladex.cz\/wp-content\/uploads\/img_a373112_w2972_t1584608803.png","height":0,"width":0},"url":"https:\/\/www.kladex.cz\/co-je-to-bostonska-matice-a-co-si-pod-ni-predstavit\/","about":["Business"],"wordCount":435,"articleBody":"         Bostonsk\u00e1 matice, jak se zkr\u00e1cen\u011b \u0159\u00edk\u00e1 BCG modelu, je pojem managementu a marketingu. Ozna\u010duje portfoliov\u00fd model strategie, kterou vyvinula americk\u00e1 spole\u010dnost Boston Consulting Group. Tento syst\u00e9m spojuje dva faktory, kter\u00e9 je t\u0159eba br\u00e1t v potaz. Jde o faktor \u201etempo r\u016fstu obchod\u016f\u201c a \u201ekonkuren\u010dn\u00ed pozici v spole\u010dnosti\u201c. Kdy\u017e tyto dv\u011b krit\u00e9ria u jednotliv\u00fdch produkt\u016f hodnot\u00edme, m\u011bli bychom je i navz\u00e1jem porovn\u00e1vat a nehodnotit je separovan\u011b.  Matice se rozd\u011bluje do 4 kvadrant\u016f, kter\u00e9 se naz\u00fdvaj\u00ed Hv\u011bzdy, Pen\u011b\u017en\u00ed kr\u00e1vy, Otazn\u00edky a B\u00eddn\u00ed psi. N\u00e1zvy jednotliv\u00fdch kvadrant\u016f se m\u00edrn\u011b li\u0161\u00ed, podle toho, kdo anal\u00fdzu prov\u00e1d\u00ed. N\u011bkdo pou\u017e\u00edv\u00e1 m\u00edsto v\u00fdrazu \u201ePen\u011b\u017en\u00ed kr\u00e1vy\u201c pojem \u201eDojn\u00e9 kr\u00e1vy\u201c a n\u011bkdo zase pou\u017e\u00edv\u00e1 zkr\u00e1cen\u00fd pojem \u201ePsi\u201c. Kvadranty se v\u017edy daj\u00ed rozd\u011blit na p\u016fl podle toho, co maj\u00ed spolu spole\u010dn\u00e9ho. Nap\u0159\u00edklad Dojn\u00e9 Kr\u00e1vy a Hv\u011bzdy jsou ve spole\u010dn\u00e9 polovin\u011b, pokud matici rozd\u011bl\u00edme vertik\u00e1ln\u011b. Je tomu tak proto, \u017ee tyto dv\u011b kategorie ozna\u010duj\u00ed produkty, kter\u00e9 maj\u00ed vysok\u00fd pod\u00edl na trhu. Pokud z\u016fst\u00e1v\u00e1me u vertik\u00e1ln\u00edho rozd\u011blen\u00ed matice, v druh\u00e9 polovin\u011b se spole\u010dn\u011b ocitnou Psi a otazn\u00edky, jeliko\u017e maj\u00ed mal\u00fd pod\u00edl na trhu. P\u0159ejdeme-li k horizont\u00e1ln\u00edmu rozd\u011blen\u00ed matice, v jedn\u00e9 polovin\u011b spolu z\u016fst\u00e1vaj\u00ed hv\u011bzdy a otazn\u00edky, kter\u00e9 maj\u00ed spole\u010dn\u00e9 krit\u00e9rium rychl\u00e9ho r\u016fstu pod\u00edlu na trhu. Naopak na druh\u00e9 stran\u011b dojn\u00e9 kr\u00e1vy a psi maj\u00ed spole\u010dn\u00e9 to, \u017ee jejich tempo r\u016fstu pod\u00edlu na trhu je velmi pomal\u00e9, stagnuje, nebo dokonce kles\u00e1.  Pro p\u0159edstavu si kr\u00e1tce pop\u00ed\u0161eme dv\u011b kategorie. Jako hv\u011bzdu si m\u016f\u017eeme p\u0159edstavit n\u011bjak\u00fd velmi obl\u00edben\u00fd produkt, jeho\u017e popularita roste a zisky z n\u011bj jsou vysok\u00e9. To, \u017ee stoup\u00e1 jeho tempo pod\u00edlu na trhu zjednodu\u0161en\u011b znamen\u00e1 to, \u017ee se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l, t\u00edm v\u00edce popul\u00e1rn\u011bj\u0161\u00ed a jeho tr\u017eby stoupaj\u00ed. Naopak pen\u011b\u017en\u00ed kr\u00e1va sice m\u00e1 vysok\u00e9 tr\u017eby, ale ned\u00e1 se \u0159\u00edct, \u017ee by jej\u00ed obl\u00edbenost rostla. Nen\u00ed to v\u0161ak nic negativn\u00edho, pokud je jej\u00ed postaven\u00ed stabiln\u00ed. Te\u010f u\u017e v\u00edte, co je to Bostonsk\u00e1 matice, kter\u00e1 V\u00e1m velmi m\u016f\u017ee zjednodu\u0161it podnikatelsk\u00e9 rozhodov\u00e1n\u00ed. Doporu\u010dujeme V\u00e1m j\u00ed vyzkou\u0161et. Mimo jin\u00e9 je pou\u017eiteln\u00e1 i v jin\u00fdch oborech, ne\u017e jen v podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to Bostonsk\u00e1 matice a co si pod n\u00ed p\u0159edstavit?","item":"https:\/\/www.kladex.cz\/co-je-to-bostonska-matice-a-co-si-pod-ni-predstavit\/#breadcrumbitem"}]}]